America’s supposed sweet heart has grown quite tart in my books, and watching her falter has been more painful than learning Santa Clause isn’t real. I for one feel that her attempts at being noble or knowledgeable have actually made her less marketable, and portrayed her as downright foolish.
No matter what your relationships are with your company or crew, when you’re in the public eye, you need to know when, what and how to express yourself. Done incorrectly, the stellar reputation you’ve built up over the years will fall in shambles by a wrong flick of the lip. Katherine Heigl needs to learn how to think before she speaks – actually, it’s better if she doesn’t say anything at all. Heigl’s careless delivery has single handedly burnt down her bridges with producers, writers, directors and even Emmy award nominators. At what point in this downward spiral will her publicists throw themselves at her before the freight train hits? Or has it….

If there is a point that she’s trying to drill home, what she needs to understand is her audience – her television watching, movie going audience. People are far more intelligent and objective in forming an opinion than what is thrown at them. Ranting on Letterman about long working hours just so she can “embarrass” Grey’s show runners is counterproductive and done in bad taste. Passive aggression, back-handed comments will not score credibility points with the public nor gain supporters.
I can take a guess to what her publicist decides to do. If by letting Heigl say and act as she wants, she’ll continue to get coverage and paparazzi interest…however, I doubt we’ll see the words “America’s Sweetheart” appear next to her name again. Even if she successfully rebrands herself as a different persona, she will require a serious case of stakeholder relations to sustain her acting career.

Alda Lo

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